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Leading With Courage® Moment with Jon Vegosen: Reinventing Your Business: A Compelling Case Study from an Unexpected Arena

  • April 26, 2022
  • 10:00 AM - 11:00 AM
  • CST via Zoom:


Program Overview

Whatever your business and whatever your passion, you will find this workshop by Jon Vegosen, 2011-2012 Chairman of the Board, President, and CEO of the United States Tennis Association (USTA), illuminating and fun. Jon highlights the importance of businesses and organizations being open to reinventing themselves. He then shares how the USTA reinvented tennis to attract a new generation of players from diverse backgrounds and grow the sport. He covers the development and execution of the USTA business strategy and how the USTA successfully collaborated with industry leaders, coaches, players, celebrities and others to achieve this reinvention. His workshop includes a discussion how attendees might approach reinventing their businesses or organizations. It also contains captivating videos and examples from the business and professional worlds that well complement Jon’s message.

Value to Participants

This presentation assists participants in determining whether they need to be reinventing their businesses and provides a classic and engaging business case study of how they can successfully do so. In addition, written materials include suggestions and worksheets to support your team members’ brainstorming about whether and how to reinvent your organization’s business.

About Jon Vegosen

Jon Vegosen is a founding member of Chicago corporate and litigation law firm Funkhouser Vegosen Liebman and Dunn Ltd., where he was co-managing partner for many years. He has extensive experience working with employers and boards of directors. Jon has received the highest of professional peer review ratings, has been designated as a Leading Lawyer in Employment Law by Leading Lawyers Network for many years, and has been chosen as a Super Lawyer in Illinois in employment law for several years.

Jon speaks widely, and has authored several articles, about employment and business issues, including harassment; the importance of documentation; diversity, inclusion, equity, and belonging; board effectiveness; and reinventing one’s business. Since 2002, Jon has been a member of Vistage, a peer mentoring membership organization for CEO’s, and he has been a Vistage speaker since 2004.

Jon has served on several boards of directors, including as Chairman of the Board, President, & CEO of the United States Tennis Association in 2011 and 2012. Since 2015, he has been Chairman of the Board of the Intercollegiate Tennis Association. Jon graduated Phi Beta Kappa from Northwestern University and received his J.D. from Northwestern University School of Law, graduating Cum Laude.

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